Privacy Policy

This policy explains how Simply Secure (UK) Ltd, trading as Simply Secure Direct, collects and uses your personal information when you use simplysecuredirect.co.uk, buy from us or contact us. We follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Simply Secure (UK) Ltd is the data controller for your information. We’re registered in England and Wales (company number 08863892), at Unit 4B, Rodenhurst Business Park, Roden, Shrewsbury, Shropshire, SY4 4QU.

For anything about your personal information, email [email protected] or call 01952 740308.

What we collect

• When you order: your name, billing and delivery addresses, email address, phone number, what you’ve bought and any delivery notes you add. Card payments are handled by our payment provider, so we never see your full card details.
• When you create an account: your login details and order history.
• When you contact us: what you tell us through our contact form, by email or by phone.
• When you visit the website: technical information such as your IP address, browser and device, used to keep the website secure. With your permission, we also collect information about how you use the website (see cookies, below).

How we use it, and why

What we use it for	Our lawful basis
Processing, delivering and supporting your order, including returns and refunds	To carry out our contract with you
Answering your questions	Our legitimate interest in responding to people who contact us
Keeping order and invoice records	To meet our legal obligations, including tax law
Keeping the website and payments secure and preventing fraud	Our legitimate interest in protecting our business and customers
Understanding how the website is used, so we can improve it	Your consent, which you give through our cookie settings

We don’t send marketing emails unless you’ve asked us to, and you can ask us to stop at any time. We don’t make decisions about you based solely on automated processing.

Who we share it with

We never sell your information. We share it only with organisations that help us run our business, and only what they need:

• Manufacturers and couriers: most of our products are sent directly from the manufacturer (Bulldog, SAS, RAM and Purple Line, who make Fullstop), so we pass your name, delivery address and phone number to them and their couriers to deliver your order.
• Payment providers: Stripe processes card, Apple Pay and Google Pay payments. If you choose Klarna, Klarna processes your application and payments under its own privacy notice.
• Our website company: Clickingmad Ltd hosts, maintains and supports this website.
• Email and office services: Google provides our business email.
• Website analytics: with your permission, Google Analytics (through Google Tag Manager) and Microsoft Clarity help us understand how the website is used.
• Spam protection: Cloudflare Turnstile checks that forms are filled in by people, not bots.
• Professional advisers and authorities: our accountants and other advisers, and HMRC, the police or others where the law requires it.

Some of these providers store or access information outside the UK, including in the United States. Where they do, the transfer is protected by the UK–US data bridge or by contract terms approved under UK law.

How long we keep it

• Order and invoice records: six years after the end of the tax year they relate to, as tax law requires.
• Enquiries and quotes that don’t lead to an order: up to two years after we last heard from you.
• Your account: until you ask us to close it.
• Analytics information: for as long as the provider’s settings allow, and only in a form that doesn’t identify you by name.

Cookies

Cookies are small files saved on your device when you visit a website. We use three kinds:

• Necessary: needed for the website to work, such as your basket, checkout, login and remembering your cookie choices. These are always on.
• Performance: Google Analytics and Microsoft Clarity, which show us how people use the website, which pages are visited and where things go wrong. Clarity can record how you move around a page, but it hides what you type into forms.
• Targeting: used to measure and improve advertising.

Performance and targeting cookies are off until you allow them. You can change your choices at any time with the Cookie Settings link at the bottom of every page, or by clearing cookies in your browser.

Your rights

You have the right to:

• ask for a copy of the information we hold about you
• ask us to correct anything that’s wrong
• ask us to delete your information, where we don’t need to keep it
• object to, or ask us to limit, how we use it
• ask for your information in a format you can take elsewhere
• withdraw your consent at any time, where we rely on it

To use any of these rights, email or call us using the details above. We’ll reply within one month.

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Keeping your information secure

The website uses an encrypted connection, payments are handled by Stripe, and access to our systems is protected and limited to people who need it. No system is completely secure, but we take reasonable steps to protect your information.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.

Last updated: November 2026